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Thursday, July 29, 2010

Depot Follow-up: Don't forget the windows

 Okay, I'll admit, building a 12' canoe in my living room out of upcycled AK Brewing IPA case boxes may sound a little crazy, but believe me, it was nothing as ackward as transporting the thing in a small pickup the 12 miles from Auke Bay to Juneau.  I mean the thing is made out of cardboard!!

For the Alaskan Brewing Company's retail store I worked on their interior displays (check them out here) AND their window displays.  The windows were super-fun and challenging as I had to both design and build the vision I had.  So a huge thank you to the Brewery for trusting me just enough, and indulging me just a little to make it all happen!
 We started with the 3rd floor windows.  We used these fantastic window static clings which we had printed with the different logos of each beer.  So Alaskan themed and a little pop of life to let folks know that this isn't your everyday tourist shop.  Also, they can be seen from Marine Park around the corner!)
The Brewery is VERY BIG on sustainability as they have to ship in all the ingredients for the beer (besides our delicious Alaskan water), so they look for other ways to reduce and reuse and are innovators in their field.  So, we decided the windows would be sustainable as well!

By upcycling beer boxes and using rolled teeshirts as logs (around the cardboard box fire) we kept it simple, full of Alaskan Brewing colors, and fun.

We continued the logo motifs through the windows as well- like the tree in this window which was robbed from the Winter Ale logo.

An entire bank of windows was devoted to the idea of the ocean with a giant wave emerging from the left side.

A few cool cats wearing their Brewery shwag.
And the classic Alaskan Amber boat printed on wood.  Does this technique look familiar?  I love tying things together!

So the whole window looks a little like this!  OF course, Cap'n was the one who came up with the fun phrase that runs across the top.  The hardest part about this window bank was the wave.  Check out the detail.
Yup, just cardboard, wood, screws, a little hot glue and me.  And a HUGE thanks to Cap'n who spent endless hours cutting boxes apart to make this happen.  We both have aversions to matte knives now.

There are two more windows that, it turns out, were difficult to photograph.  Anyone have ideas on how to photograph windows, because I am at a loss!!  Hope anyone in town that hasn't yet had the time to check it out takes five minutes to do so- and then you can see the canoe and remember, yes, that was in my living room for waaay too long!

1 comment:

  1. Hi
    I found your blog via whipitup - love your work and your dead pan humour


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